The Amazon’s natural richness transformed into sustainable beauty products, powered by cutting-edge biotechnology and an ethical production chain.
QURI was born in the Amazon and develops its products through science, technology, and a genuine commitment to the planet. Every formula is 100% Amazonian, built on sustainable practices and ecological ethics that have been part of the operation since the beginning.
The result is products that prove, in practice, that high-performance beauty and environmental preservation can go hand in hand.
"We believe ancestral knowledge can be honored and elevated through high-quality, value-added products, revolutionizing the clean beauty market."
Daniela Cunha · Founder & CEO
QURI’s production chain is built together with extractive communities that have lived from the forest for generations. These are gatherers who know every cycle, every season, every tree — and it is this knowledge that comes along with the ingredients.
Traceability, ethics, and socio-environmental impact are not labels: they are the foundation of the business. A standing forest as a real asset, Amazonian bioeconomy as a model — not just a narrative.
Direct relationship with extractive gatherers, with no intermediaries.
Every ingredient tracked from its extractive origin to the final bottle.
The standing forest as an asset. QURI values a living Amazon.
A regenerative model with a socio-environmental legacy for future generations.
QURI has its own research, development, and innovation laboratory, with partnerships across technological centers and accredited laboratories. Every formula is developed from scratch, without ready-made bases or carriers, ensuring high-performance formulations with exclusive sensorial experience and fragrance.
That is what separates an authorial product from a shelf of ingredients assembled by third parties.
QURI works with traceable, responsibly sourced actives, connecting science and tradition. The formulas are free from toxic ingredients and developed with high biotechnological performance.
We hold the FSC certification, which ensures the environmental compensation of our packaging, and we partner with local communities and producers committed to biodiversity conservation.
QURI Natural Beauty is the winner of the 2024 iImpact Seal, which validates innovative solutions that generate social and environmental impact across Latin America.
Developed by Innovation Latam and Fundação Dom Cabral, the seal is aligned with the United Nations Sustainable Development Goals (SDGs).
Certified with the internationally recognized PETA seal as a company that neither tests on animals nor uses animal-derived ingredients.
All QURI products are dermatologically tested in accredited laboratories, ensuring safety and effectiveness.
QURI is a national and international reference in clean beauty and Amazonian bioeconomy.
Best Hair Care Product · Clean Beauty · Northern Amazon Region
LATAM Positive Impact Startup · Innovation LATAM + FDC
E-commerce
National finalist · FINEP
Discover QURI products: high-performance ecological luxury, formulated with pure and organic ingredients to nourish, hydrate, and rejuvenate face, body, and hair.
