With more than two decades of research into Amazonian actives, Daniela Cunha created QURI to transform Brazilian biodiversity into high-performance cosmetics with global sophistication.
Pharmacist, researcher, and entrepreneur, Daniela Cunha built her professional journey through the study of Amazonian vegetable oils and the potential of Brazilian biodiversity applied to high-performance cosmetics.
Born in Belém, Pará, she grew up surrounded by ingredients that would later become central to her research: cupuaçu, annatto, patauá, babassu, and other actives traditionally present in Amazonian culture. What began as cultural proximity evolved, over more than two decades, into technical expertise, cosmetic research, and the development of proprietary formulations.
With a degree in Pharmacy and specializations in Cosmetology, Clinical Phytotherapy, Ayurveda, and Compounding Pharmacy, Daniela developed a contemporary vision of natural beauty: more sophisticated, functional, and connected to science.
In 2023, this journey gave rise to QURI Natural Beauty, a Brazilian premium clean beauty brand that combines green biotechnology, cosmetic research, and Amazonian biodiversity in high-performance products with a refined sensory experience.
"QURI Natural Beauty is a powerful and innovative concept that brings together sustainability, sophistication, and proprietary cosmetic development."
Daniela Cunha · Founder & CEOQURI believes in the power of bringing together contemporary cosmetic research and the knowledge built over generations through Amazonian biodiversity. Sophisticated formulas are born when tradition and innovation coexist in balance.
For QURI, sustainability is not a trend. It is present in development decisions, supplier selection, ingredient traceability, and the creation of a more responsible and conscious value chain.
Every ingredient is selected according to technical criteria and traceable origin. The brand prioritizes strategic partners aligned with responsible bioeconomy practices and biodiversity conservation.
High performance, refined sensory experience, and multifunctional formulations are part of QURI's identity. Products developed to combine effectiveness, experience, and contemporary sophistication.
QURI believes in a smarter, less excessive beauty connected to genuine well-being. A premium clean beauty vision that values authenticity, texture, sensory experience, and care.
Every formula is developed to transform everyday routines into a contemporary ritual of presence, performance, and sensory connection.
QURI was created with the purpose of transforming Amazonian biodiversity into sophisticated cosmetic innovation, connecting science, research, and performance through a new vision of Brazilian clean beauty.
The brand believes that the future of beauty lies in the union of advanced cosmetic development, environmental responsibility, and formulations capable of delivering sensory experience, effectiveness, and authenticity at the same time.
More than creating products, QURI develops proprietary formulas that translate the Amazon into a contemporary, elegant, and global expression, valuing traceable ingredients, green biotechnology, and processes aligned with a more conscious approach to production and consumption.
QURI has been strengthening its presence in the premium clean beauty market through proprietary formulations, high performance, and recognition from the beauty industry.
In 2026, Liquid Gold Amazônia was awarded Best Hair Care Product in the Clean Beauty category at the Glamour Beauty Awards, presented by Glamour Brazil magazine. This recognition reinforces the brand’s position among the rising names of contemporary conscious beauty, combining Amazonian biodiversity, cosmetic sophistication, and performance.
QURI products are developed using Amazonian ingredients selected for their cosmetic potency, nutritional composition, and multifunctional performance. Vegetable oils, natural butters, and antioxidant bioactives are part of a technical curation built on research, traceability, and sensory sophistication.
The brand works with strategic suppliers and responsibly sourced ingredients, prioritizing supply chains aligned with the Amazon bioeconomy and biodiversity conservation. Each formula is born from a proprietary development process, without ready-made bases or standardized compositions.
More than natural ingredients, QURI develops contemporary formulations that combine science, texture, performance, and experience within a premium vision of Brazilian clean beauty.
Every QURI formula was created to transform daily care into a sensory experience of performance, texture, and presence. Multifunctional and sophisticated, the products accompany different moments of the routine, connecting cosmetic effectiveness with a contemporary wellness ritual.
Apply a few drops of Tropical Gold to dry skin and gently massage until makeup, sunscreen, and impurities are dissolved.
Upon contact with water, the formula transforms into a creamy emulsion that cleanses without drying and preserves the skin’s comfort and sensory feel.
Finish with 2 to 3 drops of Liquid Gold Amazônia on clean skin, massaging with upward circular movements to enhance nourishment, radiance, and luminosity.
Apply Liquid Gold Amazônia to dry skin or while the skin is still damp after bathing.
Spread gently, focusing on drier areas and regions subject to friction.
Its lightweight, fast-absorbing texture provides deep nourishment, radiance, and a sophisticated finish on the skin.
Use as a pre-shampoo treatment or as a finishing product on dry or damp hair to control frizz and enhance shine.
Add a few drops to your hair mask or conditioner to boost hydration and softness.
The formula helps protect against external aggressors while promoting nourishment, radiance, and vitality for the hair.
