Amazon biodiversity transformed into cosmetic performance, research, and contemporary sophistication.
QURI was born from the meeting of Amazon biodiversity, cosmetic research, and proprietary formulation.
Each product is developed to deliver high performance, sophisticated sensory appeal, and a contemporary clean beauty experience, where science, nature, and aesthetics coexist with precision.
More than natural ingredients, the brand works with traceable Amazonian actives combined with green biotechnology and advanced cosmetic development. The result is multifunctional formulas, refined textures, and products that elevate the perception of sustainable beauty to a new territory: more sophisticated, technical, and global.
"At QURI, sustainability is not a trend or a decorative statement. It is part of the structure that supports every decision; from active ingredient research to formula development, from supplier selection to the final experience on skin and hair."
QURI transforms the botanical richness of the Amazon into sophisticated high-performance formulations. Each ingredient is selected for its cosmetic potency, nutritional composition, and refined sensory profile, combining botanical tradition, research, and innovation in an exclusive curation of Amazonian actives.
Vegetable oils, natural butters, and antioxidant bioactives make up formulas designed to deeply nourish, protect skin and hair, and enhance visible results, with lightweight, multifunctional, and elegant textures.
More than a raw material, QURI’s actives represent a new generation of clean beauty: sophisticated, functional, and connected to Brazilian biodiversity in a contemporary way.
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QURI structures its production chain through strategic suppliers and traceable-origin ingredients, prioritizing partners aligned with responsible management practices, biodiversity conservation, and Amazonian bioeconomy initiatives, including projects developed alongside local and traditional communities in the region.
Each active ingredient undergoes a rigorous selection process that considers quality, origin, and socio-environmental impact. More than developing cosmetics, the brand participates in a new production model that values innovation, responsibility, and the preservation of the forest as a living asset.
For QURI, sustainability means building formulas and long-term relationships with intelligence, transparency, and respect for the cycles of nature.
QURI develops its formulas through proprietary research, cosmetic innovation, and green biotechnology applied to performance. Each product is born from a unique development process that combines Amazonian actives, technical studies, and a sophisticated sensory experience.
With its own research laboratory and partnerships with technology centers and accredited laboratories, the brand creates formulations from scratch, without pre-made bases or standardized compositions. This approach enables the development of more exclusive, effective products that are aligned with QURI’s identity. Science, innovation, and nature coexist in multifunctional formulas that combine texture, performance, and experience within a contemporary vision of premium clean beauty.
Internal research, development, and innovation
Created from scratch, without pre-made bases
Partner technology centers • dermatological testing
QURI develops cosmetics focused on high performance, traceability, and environmental responsibility. Its formulas are vegan, cruelty-free, and developed with carefully selected ingredients, combining green technology, innovation, and cosmetic safety. The brand holds certifications and recognitions that validate its commitment to responsible practices, positive impact, and sustainable development.
Vegan & Cruelty-Free
Responsibly Sourced Paper
Natural Origin
Cosmetic Safety
Low Allergenic Potential
Green Biotechnology
Technical Innovation
LATAM Positive Impact
In 2024, QURI Natural Beauty was recognized as one of the winning startups of the iImpact seal, an initiative developed by Innovation Latam in partnership with Fundação Dom Cabral to highlight innovative businesses generating positive social and environmental impact across Latin America.
The recognition is aligned with the United Nations Sustainable Development Goals (SDGs). A total of 663 startups from 19 countries participated in the award program, reinforcing the significance of the recognition earned by the brand.
More than a seal, iImpact validates QURI’s vision of developing cosmetics that combine innovation, performance, and socio-environmental responsibility in a contemporary and scalable way.
SDG 3
Good Health and Well-Being
SDG 9
Industry, Innovation and Infrastructure
SDG 12
Responsible Consumption and Production
QURI’s journey has been recognized through initiatives related to innovation, socio-environmental impact, and excellence in clean beauty, establishing the brand as one of the rising names in Brazil’s premium beauty market.
Best Hair Care Product — Clean Beauty
Liquid Gold AmazôniaBusiness Innovation and Acceleration Program
National Innovation Recognition
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Explore the rituals, blends, and formulations developed by QURI from Amazon biodiversity, cosmetic research, and the contemporary sophistication of premium clean beauty.
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